If customers can't explain why you're different, your positioning isn't doing its job.

Let's Explore My Options!

WHERE TO START

Find the sentence you have said out loud this quarter.

“Nobody tells our story the same way twice.”

Positioning & Messaging

“We can name our ICP. We can’t prove it.”

ICP & Segmentation

“Three launches this half. One PMM.”

GTM & Launch Strategy

“Our PMMs ship launches. They don’t shape them.

Function Build

“I need a PMM leader before I can hire one.”

Fractional Leadership

Services

Services

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PATH ONE

Project

A defined piece of work with a scope, a timeline, and a deliverable your team owns afterward. Start here when you have a specific gap.

Three to eight weeks · From $12,000

PATH TWO

Fractional

Senior product marketing leadership embedded on your team. I own positioning, lead launches, and coach the PMMs you already have.

Monthly · From $15,000 · Three-month minimum

Four shapes a project takes.

  • Positioning & Messaging

    Your positioning hasn’t kept pace with the product, or it was never properly set.

    • Positioning statement and the strategic rationale behind it

    • Messaging architecture by audience and segment

    • Competitive narrative and the proof behind each claim

    3–5 weeks · From $15,000

  • ICP & Segmentation

    Targeting has become an argument rather than a decision.

    • Defined and sized segments, built on evidence

    • The attributes that predict a good customer

    • What it means for targeting, product, and channel

    3–4 weeks · From $12,000

  • GTM & Launch Strategy

    Launches on the calendar and not enough senior product marketing to carry them.

    • Launch narrative and positioning

    • Tiered launch plan with owners and dates

    • Sales and support enablement, plus the measurement

    4–6 weeks · From $20,000

  • Function Build

    Product marketers executing launches when you need them shaping what gets built.

    • Function charter with decision rights

    • Role definitions, levelling, and a hiring plan

    • The workflows and cadence connecting PMM to product

    6–8 weeks · From $25,000

PATH TWO

Fractional product marketing leadership.

You need a senior product marketing leader. The req is frozen, or the search will take six months you don’t have, or the role is real but not yet full-time.

I join your team two to three days a week and do the job.

Monthly · From $15,000 · 3-month minimum

IN PRACTICE

  • I attend your leadership and product rituals as a member of the team, not a vendor

  • Your PMMs report into me, or are coached by me, whichever fits

  • I represent product marketing to your executive team and board

  • I write the positioning, and I’m there when it gets tested

  • I build toward a permanent hire, and help you hire them

Tell me what you’re working on.

Thirty minutes, no preparation needed, no pitch at the end. Bring a launch you’re planning, positioning you’re not happy with, or a gap on your team you’re trying to work out how to fill.

If what you need isn’t something I should do, I’ll tell you that and point you somewhere better.

I reply to everything within a business day.