Have a complex business problem? Let’s solve it.
Submit the form and let’s figure out what’s actually getting in the way!
Clients who choose this package are typically facing a messy, ambiguous business problem.
Package includes:
Growth Diagnostic (2 - 3 weeks): Identify what is actually constraining growth.
GTM Diagnostic (2 - 4 weeks): Determine why the current go-to-market system isn't producing the expected results.
Customer & Market Intelligence (3 - 4 weeks): Turn fragmented customer, market, and competitive signals into strategic insight.
Strategic Alignment Assessment (2 - 3 weeks): Surface where leadership, Product, Marketing, Sales, and Customer teams are operating from different assumptions.
Business Model / Growth Model Review (3 - 4 weeks): Understand whether the company's current model can support its next stage.
Output you will receive:
Executive stakeholder interviews
Customer / market / competitive signal review
Product, GTM and funnel analysis
Strategic hypothesis development
Root-cause diagnosis
Highest-leverage opportunities
Executive readout
Prioritized recommendations
Clients who choose this package know the business needs to grow differently but need clarity on where to focus, what to change, and what not to do.
Package includes:
Growth Strategy (2–3 weeks): Define where to focus, which growth opportunities to pursue, and the strategic choices required to accelerate growth.
GTM Strategy (2–4 weeks): Define the right markets, customers, channels, value proposition, and go-to-market model to drive sustainable growth.
Positioning & Messaging Strategy (3–4 weeks): Define how the company should differentiate, articulate its value, and communicate why customers should choose it.
Product & Customer Strategy (2–3 weeks): Translate customer needs, product capabilities, and market opportunities into a focused product and customer growth strategy.
Pricing & Packaging (2–4 weeks): Develop a pricing and packaging strategy that aligns customer value, willingness to pay, and the company's growth objectives.
Output you will receive:
A focused growth strategy, prioritized opportunities, strategic choices, and an actionable roadmap
A GTM strategy, target customer and market priorities, differentiated value proposition, channel strategy, and execution roadmap.
A positioning strategy, messaging architecture, differentiated value proposition, competitive narrative, and core messaging framework.
A customer and product strategy, prioritized opportunities, key customer needs and insights, strategic recommendations, and a roadmap for action.
A pricing and packaging strategy, recommended structure and offers, value metric, pricing principles, and implementation roadmap.
Clients who choose Build have a clear strategic direction but lack the systems, capabilities, or operating model to execute it effectively. “We know what needs to change. We need to build the system to make it work.”
Package includes:
GTM Operating Model (8 weeks): Build the cross-functional processes, roles, workflows, and operating rhythms required to execute a high-performing go-to-market strategy.
Growth System Design (8 weeks): Build the systems and growth loops required to consistently identify, test, and scale opportunities.
Marketing Organization Design (6 weeks): Design the structure, roles, capabilities, and ways of working required for the marketing organization to support the company's next stage of growth.
Customer Insight & Voice of Customer System (8 weeks): Build a repeatable system for capturing, synthesizing, and translating customer insight into better business and product decisions.
Competitive Intelligence System (4 weeks): Build an intelligence capability that turns fragmented competitive information into actionable strategic insight.
AI-Enabled Marketing System (8 weeks): Design and implement AI-enabled workflows that increase marketing leverage, speed, and effectiveness without sacrificing strategic judgment.
Positioning through GTM Activation (8 weeks): Translate positioning and messaging strategy into the tools, systems, and enablement required to bring it to market.
You’ll receive:
A defined GTM operating model, roles and responsibilities, cross-functional workflows, planning cadence, key metrics, and implementation plan.
A growth operating system, prioritized growth loops and experiments, measurement framework, experimentation process, and roadmap for ongoing optimization.
An organizational design, role and capability framework, team structure, decision rights, operating model, and hiring roadmap.
A VoC framework, research and feedback mechanisms, insight taxonomy, reporting system, cross-functional workflows, and ongoing measurement approach.
A competitive intelligence framework, monitoring system, analysis methodology, reporting cadence, competitive repository, and decision-making workflows.
An AI-enabled operating model, prioritized use cases, workflows and agents, governance principles, measurement framework, and implementation roadmap.
Messaging and sales enablement, GTM assets, launch or activation plan, internal rollout strategy, measurement framework, and adoption roadmap.
Clients who choose Advise have a complicated situation and need someone who can see it clearly, challenge our thinking, and help them decide what to do.
Engage on a monthly basis for:
CEO & Founder Advisory (Ongoing): Strategic counsel, decision support, and an experienced outside perspective on the decisions shaping the business.
Executive Strategy Advisory (Ongoing): Executive-level problem solving, strategic analysis, and cross-functional guidance through growth, transformation, and competing priorities.
Fractional CMO / Marketing Leadership (Ongoing): Executive marketing leadership across strategy, GTM, positioning, team development, and execution.
Fractional Strategy Leadership (Ongoing): Strategic leadership connecting business strategy to product, customer, GTM, and organizational execution.
Executive Team Strategy Sessions (Project / Quarterly): Facilitated strategic sessions that create alignment around critical decisions, priorities, and actions.
Strategic Decision Support (Project / Ongoing): Rapid analysis, scenario assessment, and strategic counsel for high-stakes decisions where the path forward isn't obvious.
Board & Investor Narrative (Project): Strategic narrative, key messages, and executive preparation that turn complex business strategy and performance into a clear story.
You’ll receive:
Biweekly or weekly strategic working sessions
On-demand decision support
Executive-level problem solving
Strategic analysis and synthesis
Cross-functional perspective across Product, Marketing, Sales, Customer, and Growth
Support preparing for critical executive, board, or investor conversations
Accountability against strategic priorities
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